Graphic Design
I create graphic designs that are both visually appealing and purposeful, combining creativity with a focus on effective communication. From branding materials to promotional graphics, my designs aim to tell a story, evoke emotion, and leave a lasting impression.
Oatside Ad
This ad for Oatside highlights its plant-based oat milk product with a creative and vibrant design. The tagline, “The grass is greener on the Oatside,” emphasizes sustainability and a healthier lifestyle choice. Featuring a hand pouring oat milk over stacked black cups with fresh basil on top, the ad uses bold visuals to convey freshness and eco-friendliness. Playful icons and phrases like “Sustainable,” “Clean Label,” and “Plant-Based” reinforce its commitment to health and environmentally friendly practices. The bright blue background adds a modern, clean aesthetic, while the closing line, “Where health meets flavour!” ties it all together.
French Bulldog
Infographic + Animation
I made an infographic about facts about French Bulldogs then later turned it into an animation.
Ripley’s Aquarium
Ad Campaign
This ad campaign for Ripley’s Aquarium of Canada invites audiences to “Dive into the Ocean’s Wonders” with vivid underwater visuals and engaging characters like “JAWshua,” the friendly shark. Featuring playful captions, interactive marine “experts,” and multi-platform promotion through outdoor ads and social media, the campaign captivates families and highlights the aquarium as a fun, educational destination.
The Memory Police
Book Cover
The book cover for The Memory Police features a surreal design with a woman’s face partially obscured by dissolving flowers, symbolizing the vanishing of memories and objects. A dark background contrasts with vibrant colors, adding a sense of beauty and decay. The back highlights the book’s premise, while the National Book Award emblem and clean typography lend a sense of prestige and intrigue.
The Waffle Project
Trifold Brochure
The Waffle Project trifold brochure highlights the restaurant’s unique build-your-own waffle experience with vibrant imagery and clear details. It features an inviting About Us section, a step-by-step guide to creating customized waffles, and a menu showcasing toppings, syrups, and savory sides like bacon and fries. The brochure includes a special promo, contact details, a QR code for reservations, and visually engaging elements that entice customers to indulge in their perfect waffle creation.
Plantita
UX/UI Prototype Design E-commerce Website
Created a fully responsive e-commerce website design using Figma and implemented the design by developing a custom WordPress site: https://claudinereyes.com/customtheme/
Fashion Booklet
Introducing the Lover Girl Lookbook by Dainty & Co. – a collection of soft, stylish and feminine clothing, perfect to make you feel like the main character in your own love story! This lookbook is a blend of the dainty, delicate appeal of the “Soft Girl” style and the muted, earthy tones of the “Cottagecore” aesthetic. It also features 2 outfits with 4 to 5 statement pieces that perfectly encapsulate what it’s like to look and feel like a Lover Girl. This guide will help people discover the style that makes them feel confident, romantic, and effortlessly chic.
Explore this collection and embrace your inner Lover Girl!
Herbivora Vegan Cheese
Ad Campaign
Our team won first place in an International Ad Campaign which required us to create advertisements to promote A Danish brand’s (Herbivora) Vegan Cheese.
Downy In Wash Scent Booster Beads Ad Campaign
Our team created a Magazine Ad, Billboard Ad, and Web Banner Ad of the Downy In Wash Scent Booster Beads.